While AI has been around for a little bit now, the results of generative AI have finally started to produce tap handle concepts that are actually logical and relatively close to being manufacturable. OpenAI ChatGPT and Google Gemini are now producing concepts that can easily be turned into production tap handles in many cases. It’s now possible to make concepts using AI and translate to functional tap handles quicker than ever before.


A couple silly examples from older versions of generative AI
How the Generative AI Process Works
- Concept Input:
Start with a basic idea. This might include brand colors, themes, materials and shape. Using terms like stem, plaque and topper can help add additional elements since these terms are commonly used. AI tools thrive on specificity. - AI Generation:
Using AI image generation tools, prompts can be written to produce mockups of tap handles. For example: “Image of a tall sky-blue tap handle with clouds, featuring a small propeller on top and bold vintage-style typography.” - Iteration & Refinement:
AI can produce multiple variations quickly. Maybe the first one inspires a better idea. Maybe the second is nearly perfect. These fast iterations mean you can arrive at a refined design in a fraction of the time. AI can respond to simple inquiries like “add a plaque that says “Greaser Lager” in yellow”. - Refinement for Manufacturing:
Although AI often produces a good concept, it doesn’t understand the intricacies in physically producing a tap handle. Small details can lead to large changes in pricing. Once a final design is chosen it can be submitted to get a quote for pricing and feasibility. Then our design team will take the AI’s concept and translate it into a final concept suitable for production in a cost optimized way.



Images from current version of generative AI. While not perfect they create a good starting point.
While AI won’t replace skilled designers or manufacturers it will empower everyone, especially homebrewers and small breweries, to move faster and explore further. It’s a tool for brainstorming, not a final answer. The marriage of AI creativity and human craftsmanship is already shaping the next generation of tap handles, where bold ideas flow as freely as the beer itself.
PS: It sure would’ve been nice if artificial intelligence and Adobe Illustrator had different acronyms. Although we and our clients often use Adobe Illustrator in tap handle design, more and more are beginning to use artificial intelligence (the other AI) to create tap handle concepts.